WHY WE COLLECT AND PROCESS YOUR PERSONAL DATA
Wiseman and Ashley Optical Centre is a registered data controller.
We collect and process patients’ personal data for the purposes of healthcare and marketing.
Our legal bases for processing personal data for healthcare purposes, including appointment reminders include public task or legitimate interests.
When we provide services under the NHS General Optical Services contract (such as a sight test funded by the NHS), our legal basis for processing personal data in respect of that service is public task
Otherwise our legal basis is legitimate interests
We process our patients' personal data for marketing purposes with their consent or to meet a legitimate interest. This means we can tell you about eye care products and additional services that may be relevant to you. If you do not want us to process your personal data for marketing purposes please let us know in store, via telephone or emailing
THE DATA WE MAY COLLECT AND PROCESS
The personal data of patients that we may collect and process includes:
Your title, full name, postal address, contact phone numbers, email and any additional personal identifiers (such as NHS number if applicable)
Your general and ocular health history, your family medical and ocular history, and any relevant signs or symptoms you tell us about
Your lifestyle and employment history
Hearing assessment history along with any current or past prescriptions
Details of medicines, spectacles and contact lenses prescribed for you
Details of examinations and other healthcare checks and treatments we provide
Any information you provide via our website including transactions you carry out
Information you provide during a home visit for an eye examination or hearing assessments
Information relevant to your continued care from other people who care for you or know you well, such as other health professionals, parent, guardian or other relatives
In most cases we collect this information from you when you give it to us voluntarily, but on certain occasions we may also collect it from other sources if it is legal to do so.
HOW WE HOLD AND SHARE YOUR PERSONAL DATA
We process your personal data in strict confidence. We keep your personal data securely in our electronic systems. Patient records are only accessible to the healthcare professionals working at the practice and those under their supervision.
We will usually keep any personal data we hold about you for ten years after our last contact with you before we delete it. This is the period recommended as good practice by the College of Optometrists. If we collected the data when you were aged under 18 we will keep it until your 25thbirthday in line with NHS requirements. In exceptional cases we may need to retain personal data for a longer period and will explain our reasons for doing so on request.
In the course of processing your personal data we may share it with:
The healthcare professionals working at this practice and those under their supervision
Healthcare professionals and those under their supervision at other optical practices, but only if you have specifically asked us to pass your personal data (such as your prescription) to them
Your GP, ophthalmologists and other healthcare providers and commissioners, and suppliers of optical appliances or similar products in connection with your ongoing healthcare treatment
Software providers for our patient record and invoicing systems, and financial institutions, so that we can keep patient records up to date and arrange payment for services provided to you
HOW CAN I UPDATE OR CHANGE MY PERSONAL INFORMATION
You can update or change your personal information in store, via telephone or emailing us on
You have legal rights in respect of the personal data we hold about you. The Information Commissioner’s Office (ICO) has published guidance on the full range of rights. The rights that are most relevant to the way in which we use your personal data include:
The right to object – if you object to us processing your data for marketing purposes or for healthcare purposes where our legal basis is legitimate interests (see ‘why we collect and process your personal data’ above), we will then stop doing so, unless we are processing the data in respect of a legal claim or can otherwise show that our legitimate interest in processing the data overrides your rights and interests
The right of access – if you ask us for the personal data we hold about you we will provide it within a month, free of charge (unless we have already provided it to you, in which case we may have to charge you the administrative cost of providing it again).
The right to rectification – if you ask us to correct personal data about you that is inaccurate or incomplete, we will do so within a month (unless we need longer, in which case we will discuss this with you)
The right to erasure – also known as the ‘right to be forgotten’. If you ask us to delete your personal data, we will do so if there is no compelling reason to continue processing the data. We will not usually delete healthcare data before our usual time limit (see ‘how we hold and share your personal data’ above) where we have a duty to keep accurate records – for example, to comply with a legal obligation or in connection with a legal claim. If you ask us to delete such data we will discuss this with you.
CONTACTING US AND THE ICO ABOUT YOUR PERSONAL DATA
Please contact us first if you have any questions or concerns about the way in which we process personal data. The data security officer is Miss S J Vadgama of Wiseman and Ashley Optical Centre.
You have the right to complain to the ICO if you have a concern about our handling of your personal data which you do not think we can resolve.
We may use your personal information to contact you about our products and services.
To make sure that you continue to receive excellent healthcare, we will continue to send you non-marketing materialsuch as appointment reminders.
If you want to change your marketing preference please get in touch via the contact details below.
Data security officer, 561 Kingsbury High Road, Kingsbury, NW9 9EL